Fantastic video. I learned some very important concepts. You guys are fantastic. I have my own pediatric occupational therapy practice and have had a hard time outsourcing billing and financial management, two things I have great difficulty with, because I have felt it is a big financial cost. This video gave me a lot to think about. Thank you.

Thank you for sharing your wisdom with us, Michelle and Jessica!! I absord everything you share with passion then take action to implement. I truly value what you deliver and also love you both too!! I believe each person on earth should reach for the stars - there are plenty of stars in our universe. All can create the multi-millionaire or even multi-billionaire lifestyle. Why not?! If we believe and learn from each other with inspired action, good intentions and collaboration, we can achieve everything our heart's desire. Cheers to reaching for the stars!!

Love it! Personal branding is key. Thanks for sharing Michelle and Jess.

WOW! I loved the video. Just what I needed to hear. Thank you so much!

Great video!! As a woman owner of an office supply company it's interesting to learn about personal branding considering how much competition my business has. I learned a lot at the woman's empowerment summit and I look forward to hearing more about more tips. Thank you for the inspiration.

Loved the video. You are right, when you price yourself low it is a reflection of your value. Thanks for sharing and being real.

How can we not want to grow our personal brand when we see you two having so much fun together building your own! Thanks for sharing your knowledge with us with such generosity

I love this video. Great advice and great energy!

I need to develop my personal brand, but

"Where do I start?"

I would really appreciate any tips...or even a check list or list of questions - I have so many goals, ideas and ambitions I don't know where to start!

Thanks!

Thank you so so much Jessica and Michelle. This video was truly heaven sent for me tonight. I was just on the phone setting up my quickbooks with tech support and and help me put things in perspective. I just started my company making handmade custom fashion jewelry with a bohemian chic flair. At the moment I have been doing it all and quickly finding out the need to outsource and delegate. Not sure exactly where to go for that kind of help being that there is not budget for that at the moment. However all the points you raised about personal branding and pricing and finding that niche clientele are priceless. Thank you again for such valuable information. You ladies rock!

Looking forward to more videos like this.

Keep up the good work,

Francesca

Great video! I'm a changed "business-woman". Chat soon ... I have so much to ask!

Badass Business Women at their finest - love the video! Tweeting it out right now

WOW!! Loved reading this entire string of comments – and the responses – of COURSE Jess beat me to it

PS - Jess I want to have a picture, how did you do that?

I absolutely agree. I feel blessed to be surrounded by individuals who are up to great things - such as Jessica and Michelle. I 100% see my value and recently totally revamped all my programs. I gladly said good-bye to the hourly packages. (It took me a long time to get there! I feel like I have absolutely arrived!) I love to hold the value in my clients and business partners.

Keep up the great stuff!

Jessica and Michelle, thanks again for this valuable information that is like the answer to my daily question, how to work less but more smarter. I own a massage office, and it's just me running the show again because of budget limitations. I do have the advantage that in my specialty which is Lypossage, I'm the most or would say the only one sought out and found on the website, yet I am not pricing myself correctly. With what you just both said, I'm ready to reprice my service and stand out at what I'm worth. I have also started walking away from business that want more discounts on what is already discounted. Thanks again and look forward to more of your insightful training videos.

Great Video! Thanks for sharing. Amazing energy from you both!!
My biggest take away -- learn to delegate more!!!
Can't wait for the next video. Thanks again.

Love the video!! SO true!! You guys are great together!!

TOTALLY AWESOME VIDEO!! KEEP IT UP LADIES....

This is amazing! And you really hit it on the head. You have to create an individual presence for yourself. And being in start up I have worked really really hard at making my brand.

And the thing is, I have often had people ask me, aren't you afraid people will steal your brand or steal your work? Well they can do that if they want, but at the end of the day - they are not me and that is what people are paying for.

And about letting business walk away? That really hit home with me! After 10 months at this and working 18 hours a day I realized that I only have so much time in the day. I realized having a pricing structure that made me available to ANY business was a HUGE mistake! Businesses that were at the low price point actually demanded more of my time then higher price point clients. Which made me loose even more money, and I found that they did not appreciate my work as much as the higher scale clients as well. So now even though I am still in start up I am learning to say "no".

On the same spectrum, I believe in charging a price that is fair. My whole business objective is to make agency quality work available to a small business, my byline "we make small businesses look big". I work for home, no fancy office, no employees so I am able to charge a lower price for the same quality work.

It takes alot of learning!! Trial and error!

This video is so wonderful! I have watched it twice!

Best,
Tammy Hawk-Bridges
SocialHeavy
http://www.socialheavy.net

What a great video Michelle & Jessica! The wealth of knowledge that you are willing to share is amazing and much appreciated! What I got from the video is the value of my service that I am offering clients. I can't personally raise prices since I am a rep for a social selling company, but having a personal stylist for the evening with girlfriends and wine -- there's no price high enough for that! Thank you both so much!

So what do you ladies think about perceived value pricing, where you allow the customer to decide what to pay you for your work, asking them to make a conscious and honest decision about how they value your work? In theory, this is the ultimate pricing model for value based businesses. I've seen a couple of great examples of this at work, but never been brave enough to try it myself in anyway other than a "special" one time offer.

Wow.. You hit the nail on the head and the baseball OUT of the park!! Fabulous video!! Congratulations Michelle on how far you have come... and looking foward to watching your journey as it unfolds ahead.... .

Great video Michelle. Some valiuable nuggets to apply to my business. Thanks for including me on the mailing list.

See you soon!

Hi Michelle & Jessica,

Great job! Thank you for all of your free tips. I loved your video! I was very inspired because I do exactly what you were talking about. I find it a challenge to put a price on my services and know that I do not charge what I deserve. I will be in touch to find out more about your services.

Again, thank you,
Karen

after listening to your gig, I googled personal branding further - the branding really seems to encompass a LOT...all things that are intertwined. that said, I think my brand has been so "verbal" and I am excited to create something "visual" despite that my firm of 15 years offers different services to different clients... it is what it is.
** thank you for the motivation of the 'presentation' of the branding!...it's the book/blog/speech/articles that need to substantiate everything.
you guys are a great team ~

Ladies - before watching your video I had been planning on lowering my prices for the slow summer months but after watching your video yesterday I decided not to and today we got 1 client come to us and 2 others agree to a proposal. Must be all the badass thinking and great advice!

Thank you!

Awesome video. Thank you both for sharing some powerful points. Specifically the pricing points. Realizing what I am worth made such a difference over the hourly rate. And the specific message for having a Personal Brand. Great to see you Michelle. Best to you both. Come bring your message to Alaska!!

From one paradigm shifter to another, Bob

Love the concise nature of the presentation. You are not wasting any of my time!! That means it is high value and I'll be watching everything else you send based on this high quality.

Fantastic video! Feeling empowered! Lots to think about. Looking forward to the next. Thanks!

Thanks for the video. It has happened to me many times - money talk is tough. I will definitely think of this video when I am thinking of being "nice".

Soaking and absorbing...new business in tough times.

I love this video. it helps me to identify somethings i have been doing wrong: 'singing for my super', not knowing my value, trying to do it all myself. There is alot of things i do, on top of that helping to market and brand others as well as significant others.

My questions: it takes money to make money, how do you break the cycle and get the help you need to be all you can if you don't have the money you need to make it happen to start with.

Questions #2 if you have multiple interests or things you are good at/love to do, is it wise to keep all. How do you know which direction to pick. How to cross them into creating a better niche?

Hi Michelle and Jessica!
Great Video! I'm just wondering if these same principles can be applied to a Makeup Artist career. I want Christian Louboutin clients; I don't want to hustle for work.
I always get bogged down in trying to get a logo design and trademarking that I lose focus. I'm also doing all my own marketing and trying to figure out mailchimp and content contact. It's all so time consuming.

Michelle Cameau
Makeup Artist
http://michellecameau.com

Finallyyyyy!!! a clear video and a straight forward message - Thank you for sharing your insights and knowledge! greetings from the Netherlands

Thanks Michelle and Jessica….
Was feeling stagnant in my business, this is exactly what I needed to hear to move to the next level…

Great video... I wrote your three tips on the whiteboard above my desk. One of the biggest challenges I've had to overcome in growing my practice over the past three and a half years is properly pricing my services. It took me a while to learn that if I don't value my time and price it accordingly, I can't expect clients to. By raising prices and staying firm, I've sifted out clients who aren't serious about their business and spend more time on clients who are and who value what I'm bringing to the table. Thanks for reinforcing this! And the EWSS 2011 was awesome too, thank you!

Just wondering how you go about branding yourself and really finding a niche when you are just starting out?

Great video and I certainly enjoyed the 2 days of empowered conference. In my Event & Wedding planning business I do everything and I have a problem on branding because I love it all from planning the event, day of management, decoration & floral design. I just cant seem to choose. Pricing is anothr thing, I have a big problem with pricing, I know that I'm not charging enough and not wanting to loose that business. How can I over come my fears and frustrations?
Thanks

You guys did a terrific job with this video! It had a bit of a VLog 'style" mixed with a little talk show flair to it! Very Informative. Thanks !

Very timely information and a reoccuring theme for me lately! As I "recalibrate" my business and add education and services, this is just what I need to hear. You gave me the confirmation I was looking for. Wonderful job - I will be watching future videos closely. Thank you!

This is so juicy! You guys are just awesome. As a person who recently escaped cubicle nation and is currently embarking on a non-conventional project, all this information has been exactly what I needed to hear. Keep it coming!! Many thanks

Guys...this social dialogue is really fantastic. I acknowledge all of you who have stuck your neck out to learn something new! I'm so impressed by all the good vibes and ambition on this page!

Jessica and Michelle have done it again! You ladies are an inspiration who will change the world. Or at least the mindsets of women (and men) who have never really understood the concept of price vs value. You have empowered women to take control of their financial destiny by giving them "permission" to raise their prices. After all, we are worth it! We have to do an interview with you two for WE Magazine for Women... just say when!

Warmest regards,

Heidi Richards Mooney, Publisher

This was an awesome & amazing message & video. I really appreciate it, ladies. I really get what you were saying, Michelle, about narrowing your niche. I see how important it is to focus and articulate what you do and how that can really help when speaking to potential clients, etc. AND, I have a really hard time with this. I find that I love to do so many different things. I have spent a lot of time thinking about the diversity of what I'm good at and find it hard to narrow. Any further tips / pointers on this? Thanks, ladies!! you rock!!

I love what you ladies have to say about creating demand based on who you are, not what you do or how much you charge. What advice would you give to women entrepreneurs who don't have much start-up capital and therefore have to hold down a day job while trying to build up an empire?